The Seglar brick may be a classic doll that adults or kids similarly can’t obtain enough of. Its simple design and intuitive structure allows children to create nearly anything they think, from very small robots and cars to larger-scale structures like cities and castles.

Profano is also a company that attitudes creativity plus the imagination. Its employees must bring the ideas to the table when making new products, and its customers ~ called AFOLs or perhaps «adult supporters of LEGO» – happen to be invited to participate in the creation process.

Founded in 1932 by Ole Kirk Kristiansen, the PROFANO company was named for 2 Danish phrases: lego and godt, meaning «play well. » The wooden toys that made up the early a lot of the business were a major element of its success, but a warehouse fire destroyed them in 1960, leading to Lego managers to focus only on the Seglar construction system.

As the Lego Program gained in popularity, therefore did you’re able to send international growth. In 1956 the first foreign sales subsidiary was created in Germany, accompanied by offices in Switzerland, France, and Sweden.

Back in the 1960s, Seglar restructured its procedures. Its headquarters were transferred from Billund, Denmark, to Copenhagen, and administration was decentralized. The original movie director, Ole Kirk Kristiansen, continued to be in charge of the organization.

The company’s primary product remained the Lego brick, but it surely began to develop other types of products to compete with other construction gadget companies. These kinds of included collections that put together the LEGO stone with other elements, such as tires and magnetic motors, and the Minifigure line.